New Technologies For Old Brands |
|
October 17-18, 2001 Chicago, Ill.
|
Exhibitors
The Technology Showcase gives attendees an opportunity to learn about a select group of leading vendors that offer innovative technologies and services related to the Summit's theme.
For information about exhibiting in the Showcase, please email Beverly Rice.
Blue Martini Software |
FreeSamples.com |
Blue Martini Software
Blue Martini Software provides CRM solutions that help CPG companies automate marketing, sales, and service interactions with national accounts, channel partners, and end consumers. Manufacturers use Blue Martini applications to execute marketing campaigns, prepare quotes, take orders, and provide customer service. Using our software, manufacturers such as Wilson Sporting Goods, Hill's Pet Nutrition, and Starbucks have built a competitive advantage, strengthening their brands while reducing their cost to serve.
comScore Networks
comScore Networks provides CPG companies with unparalleled insight into consumer behavior. This capability is based on a massive cross-section of more than 1.5 million global Internet users who have given comScore explicit permission to confidentially capture their Web-wide browsing, buying and other transaction behavior, including offline purchasing.
comScore answers critical questions asked by today's leading marketers, including:
- Does online advertising influence my brands' sales?
- How do my target consumers use the Internet and where can they be reached?
- Is my online marketing mix tuned to maximize my competitive advantage?
DemandTec
DemandTec, the provider of optimization software for retailers and manufacturers, maximizes profit and business performance through Demand Based Management, an approach that aligns every business activity with consumer demand, resulting in dramatically improved profitability, productivity, and long-term consumer loyalty. Its flagship product for manufacturers, DemandTec Promotion Center™, optimizes promotion planning and helps CPG manufacturers maximize ROI on trade spending by accurately forecasting effects of individual promotions at the item-store level, using advanced science to account for effects such as cannibalization and pantry-loading. Using Promotion Center, users can strategically plan, control, and manage trade funds to ensure the best performance on promotional spend.
Dynamic Logic
Dynamic Logic, Inc. is a leading online research company specializing in measuring online advertising effectiveness. Dynamic Logic's AdIndex™ product uses patent-pending technology to measure the impact of an online advertisement using traditional brand metrics, such as awareness levels, message association, purchase intent, and brand favorability, among others. Clients include Procter & Gamble, Kimberly-Clark, Sara Lee, CNN, Microsoft, Young & Rubicam, J. Walter Thompson, 24/7 Media, and iVillage. The company is located in New York and has offices in San Francisco, Chicago, and London.
E-centives
E-centives is a leader in interactive direct marketing technologies and services for global marketers. Our suite of innovative and patented technologies enables companies to acquire and retain consumers, and promote profitable relationships with them. Clients include global leaders such as Nestle USA, Reckitt Benckiser and America Online. E-centives' flagship Interactive Database Marketing (IDBM) system is a comprehensive relationship marketing platform with state-of-the art data warehousing and reporting, as well as an entire suite of tools and applications such as dynamic, personalized email; secure online coupons; flexible surveys and more.
FastForward
FastForward helps companies grow revenue and brand loyalty online via its Easy Platform for Interactive Commerce (EPIC™). EPIC is a reliable, rentable system that makes eCommerce and eMarketing programs easy to create, manage and fund.
Combining a broad selection of marketing and commerce applications with intuitive, plug-and-play program design, instant deployment, 24x7 hosting, reporting and flawless back-end execution, FastForward helps companies rapidly launch revenue-building acquisition and loyalty programs and develop valuable customer intelligence.
A partial list of clients includes Imation, U.S. Robotics, and the Pittsburgh Penguins.
FreeSamples.com
FreeSamples.com, Inc., a marketing services company, helps brands develop and evaluate relationships with their target consumers, improve marketing effectiveness, and obtain valuable consumer intelligence. FreeSamples.com allows brand managers to target offers and collect actionable information resulting in increased sales and an increased ROI for their marketing expenditures. Founded in March 1999, FreeSamples.com is a privately held Company with funding from GE Pension Fund, United Business Media, Advance Publications, Direct Fulfillment, L.P., and Bob Lessin, Chairman of Soundview Technology Group.
i2 Technologies
A leading provider of closed-loop supply chain management solutions, i2 designs and delivers software that helps customers optimize and synchronize activities involved in successfully managing supply and demand. i2's global customer base consists of some of the world's market leaders — including seven of the Fortune global top 10. Founded in 1988 with a commitment to customer success, i2 remains focused on delivering value by implementing solutions designed to provide a rapid return on investment.
MSN (UK)
MSN is an integrated network of content and services that help consumers get more from the Web -- any time, any place and from any device. MSN is the most popular destination on the Internet, attracting 201 million unique visitors worldwide during June, and is available in 33 markets in 17 languages -- a broader global presence than any other portal.
For information on advertising on MSN visit mediacenter.msn.com
SAP
SAP solution for product innovation management is a packaged composite solution, powered by SAP Netweaver, for front-end, portfolio and resource management. It is part of SAP’s complete solution for new product development and offering.
It helps manage the ideas in the company, standardizes the process for effective concept due diligence, ensures cross-functional input, integrates distributed market and resource information, helps select the optimal portfolio, matches resource availability to demand, and enables continual monitoring of the portfolio.
The solution ensures the effective allocation of resources only to the most promising ideas and projects.
TruePoints
TruePoints helps brands quickly and cost-effectively use the Internet to retain more customers. Through patent-pending technology, we offer turnkey marketing tools that drive measurable increases in customer retention and are easily customized to integrate a brand's online/offline efforts.
User Interface Engineering
Companies like GE, Best Buy, and Lands' End come to User Interface Engineering to learn how to get the most from their Web investments. We study how your customers shop on-line and identify the best practices that lead to increased profits.
If you want to know what it takes to make every possible sale happen, then you'll want our services, publications, and courses. We can give you in-depth feedback on what happens when customers come to your site and show you how you can increase sales with every visit.
