Innovating In A Consumer-Driven World |
|
September 27-28, 2005 New York, N.Y.
|
Registered attendees: Get detailed session information and download presentations.
Download and view the Event brochure. (PDF)
At this Event, leading Forrester analysts will present research on the changing consumer landscape and industry executives will share their companies' best practices for using innovative strategies and new technologies to reach new audiences, create new markets, and drive customer loyalty across channels.
Whether you are looking for advice on business, marketing, or IT management challenges, Consumer Forum 2005 will provide specific answers to critical issues confronting consumer-facing companies today. This Event will tackle questions such as:
- How can consumer-driven innovation enhance profits or customer loyalty?
- How will broadband, mobile devices, and networked homes change the way consumers decide what to buy, what to watch, and how to communicate?
- Which new marketing approaches — viral marketing, interactive TV, search marketing, long-form video, and behavioral targeting — hold the most promise?
- What will define the next generation of the Web site?
- How are new technologies like kiosks, self-checkout, RFID, and smart point-of-sale systems changing the role of physical stores?
Forrester Research Vice President Chris Charron digs into our consumer data to show why consumer-driven innovation is critical to business success.
Watch the video 
(6:47)
Featured Speakers
|
|
||
|
|
||
|
Event Information
- Overview
- Agenda & Speakers
- Sponsors
