Forrester: - Making Leaders Successful Every Day

For many B2B marketers, reaching decision-makers and measuring sales effectiveness is a mystery. But the use of new marketing technologies and interactive channels is transforming this human-intensive sales process — in a big way. B2B marketers are shifting their dollars and attention from traditional advertising to more direct and interactive tactics like email, direct mail, and online advertising. B2B marketers are also beginning to aggressively adopt more quantitative methods and technologies to help drive their activities and close the gap between marketing and sales.

This Boot Camp will examine the changing nature of B2B marketing and provide insight into how B2B firms are successfully integrating new techniques into their marketing mix. Topics include marketing planning, lead management, data strategies, sales support, measurement, creating a marketing technology infrastructure, and the effective use of online tactics including email, search engine marketing, and other forms of online advertising. Through discussions and group exercises, you'll gain valuable insight that will help you align your marketing mix with business goals, integrate your campaigns, establish a dialogue with your prospects and customers, and improve the effectiveness of your sales relationships.

The price for this one-day Boot Camp is $2,500 or 25 Service Units.

To register or for more information, please contact events@forrester.com or +1 617/613-5905.