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Overview

New technologies like blogs, social networking, and RSS are changing the media and marketing landscape. This Boot Camp will not only introduce these new tools, it will also move you quickly into being an active participant in social media and marketing. You'll go home with a better understanding of how to use social marketing ¿ and more importantly, a workable plan for what to do today. Marketers will learn when it is appropriate to use these tools, how to overcome internal resistance to deployment, and how to measure the results.

This Boot Camp will include:

  • Interactive sessions on consumer adoption and behaviors toward blogs, RSS, social networking, word-of-mouth marketing, and podcasting.
  • Examples of how marketers, agencies, and public relations firms have used social marketing ¿ and how to avoid the pitfalls.
  • Hands-on training on how to create blogs and RSS feeds, as well as podcasts. In addition to a technical overview, the training will include best practices on how to manage the internal process of setting up these social marketing tools.
  • A best practices panel of marketers, agencies, and technology providers.
  • Opportunities to share, learn, and network with other attendees and Forrester analysts. This includes a wine and cheese reception after the Boot Camp with Forrester Principal Analyst Charlene Li and Senior Analyst Peter Kim.

The price for this one-day Boot Camp is $2,500 or 25 Service Units.

To register or for more information, please email events@forrester.com, or phone +1 617/613-5905.

Event Information