Forrester: - Making Leaders Successful Every Day

In an age where consumers equate a firm with its Web site, some companies consistently build sites that deliver double-digit look-to-buy ratios, increase customer satisfaction, and dramatically reduce support costs. So why do other firms struggle to find any online ROI at all? The answer lies in the right combination of organization, skills, processes, and methodologies that predetermine results before a site launches. The 2002 Forrester Design Summit will explore the best practices of companies with sites that ranked highest in Forrester's evaluations of more than 200 online initiatives.

This one-day Event will provide senior decision-makers with the knowledge and the tools necessary to design and develop a site that not only delivers on investment, but reaches beyond channel status to become the outward face of the company.

Featured Speakers

Alan Cooper Founder and Chairman of the Board Cooper Interaction Design	Frederick S. Leichter Senior Vice President of User Interface Design Fidelity Investments
Christopher M. Schroeder Chief Executive Officer and Publisher Washingtonpost.Newsweek Interactive	Jared M. Spool Founding Principal User Interface Engineering
Colleen Zambole Vice President, Electronic Commerce Discover Financial Services