Forrester: - Making Leaders Successful Every Day

Cost: clients €2295; nonclients €2495.

Multiple seat booking offer: book two delegates for the price of one!

To register: Please complete this PDF order form and fax it to the European Events team at +31 20 305 4343. If you have any questions about registration, call +31 20 305 4848.

Forum Theme
Traditional advertising is being eroded as European consumers watch less TV -- and skip TV ads -- and read fewer newspapers. Instead, they spend almost an hour online per day, and 10% use the Net as a prime source of information and entertainment. But, even some new media are losing momentum as filters block pop-up ads and many commercial emails.

How can you reach and excite your target consumer? At the Forrester Consumer Forum Europe, leading brand owners will reveal how they actually raised reach and effectiveness by combining TV and print with the Net and mobile. Innovative media and telecom firms will demonstrate that combined formats produce bigger audiences, greater stickiness, and higher revenues. Forrester analysts will offer practical advice on how to plan and execute integrated multichannel campaigns to maximize the returns of marketing investments.

Featured Speakers

Phil Bienert Head of CRM Volvo North America	Peter Cowley Member of the Board Endemol UK Endemol
Jay Durgan Senior VP - Marketing Warner Music International