Forrester: - Making Leaders Successful Every Day

Event Presentations (registered attendees only)

The most successful brands in the digital age are creating breakthrough experiences that engage consumers in new and exciting ways ¿ across multiple channels. Think Starbucks, Apple iTunes, Comcast, Starwood Hotels, TiVo, Volvo, JetBlue, and American Idol. Think advergames, mobile phones, video on-demand, blogging, online promotions, in-store kiosks (that work), Wi-Fi, self-checkout, and streaming media. The 2004 Forrester Consumer Forum will teach companies how to extend brands across digital and physical channels, reinvent product and service design, and use new technologies to deliver breakthrough experiences for the elusive digital consumer.

WHO SHOULD ATTEND

• Senior sales, marketing, brand, and IT executives at retail, consumer goods, media, entertainment, travel, and healthcare companies.
• Senior business leaders who formulate cross-channel strategies for their organizations.
• Marketing and product development executives who manage customer experience initiatives.
• Technology and design professionals who build the customer experience.
• Senior retail, operations, and marketing executives responsible for technology investments.
• Senior marketing and advertising executives from consumer-facing companies, advertising agencies, and large media companies.

• How will mobile and wireless technologies change the way companies serve consumers?
• How will networked homes change the way consumers live, shop, and entertain themselves?
• What technologies are necessary to support customer experiences across channels?
• How do you measure the success (or failure) of your customer experience initiatives?
• What are best practices for channel integration?
• How can you translate customer knowledge into great experiences?
• How can marketing be effective in a world of media fragmentation and ad skipping?

• Five in-depth industry-specific tracks: Media & Entertainment, Travel & Leisure, Healthcare, Retail & Consumer Goods, and Automotive.
• Four functional tracks: Marketing, Design, Market Research, and Technology
• The opportunity for attendees to have one-on-one conversations with 25 Forrester analysts, including: Elana Anderson, Josh Bernoff, Elizabeth W. Boehm, Eric G. Brown, Mark Dixon Bünger, Chris Charron, Moira Dorsey, Bill Doyle, Charles S. Golvin, Henry H. Harteveldt, Bradford J. Holmes, Carrie A. Johnson, Jed Kolko, Charlene Li, Harley Manning, Jim Nail, Christine Spivey Overby, John Ragsdale, Ted Schadler, Eric Schmitt, Paul Sonderegger, and Bruce D. Temkin.

Featured Speakers

Brian E. Becker Chairman and CEO Clear Channel Entertainment	Stephen B. Burke Chief Operating Officer Comcast Corporation President Comcast Cable
Peter Chernin President and Chief Operating Officer News Corporation Fox Group	Robert F. Cotter President and Chief Operating Officer Starwood Hotels & Resorts Worldwide, Inc.
Michael Linton Executive Vice President and Chief Marketing Officer Best Buy	David Neeleman Chairman and Chief Executive Officer JetBlue Airways Corporation
Vikki Pachera Vice President, Global Alliances and Business Development Hewlett-Packard Company	John W. Rowe, M.D. Chairman and CEO Aetna, Inc.
Joe Trippi Principal, Trippi & Associates Former Campaign Manager Dean for America	Kenneth Mark Weil Executive Vice President, Internet Victora's Secret Direct, Limited Brands
Linda S. Wolf Chairman and Chief Executive Officer Leo Burnett Worldwide