Consumer-Driven Innovation

November 21-22, 2005

London

Overview

Download the Event brochure

Consumers are increasingly using technology to express themselves and interact. They mostly communicate with one another, rather than with traditional authorities like brands, media outlets, and retailers. Some firms have successfully tapped into the digital consumer via for instance viral marketing and blogging. Pioneering firms have gone one step further, and put consumers in the center of their innovation in products, marketing, and servicing. Web ventures eBay, Amazon, and Google, media firms like Paramount, consumer brands like Mars and Apple, and telcos like Virgin Mobile have all put the consumer in charge -- and boosted their business as a result.

Forrester's Consumer Forum 2005 will help companies tap into the power of consumer networks and fuel innovation and growth. More than 200 leaders at consumer-facing companies will discuss in two comprehensive tracks (Marketing & Retail, Media & Telecom):

  • What is consumer-driven innovation?
  • How can firms successfully introduce consumer-driven innovation?
  • How consumer-driven innovation can enhance profits or customer loyalty?
  • How broadband, mobile devices, and networked homes will change the way consumers decide what and how to buy, what to watch, and how to communicate?
  • Which new marketing approaches - such as viral marketing, interactive TV, search marketing, and behavioral targeting - hold the most promise?
  • Which technologies consumers will use to change the offline retail landscape?

Download the detailed Event agenda

Confirmed industry speakers include:

  • Helene Venge, Head of European Digital Marketing, Levi's
  • Giovanni Fabris, Vice-President, International Media Director, McDonald's International
  • Nikesh Arora, VP of European Operations, Google
  • Gareth Gaston, Director, On-line Retailing and Marketing, Hilton International
  • Saul Klein, VP Marketing, Skype
  • Liam Mulhall, CEO, Brewtopia
  • Jörg Dohmen, Manager Marketing Innovation, BMW
  • Julien Billot, VP Personal & Professional Markets, Orange France
  • Dr. Paul Marsden, London School of Economics
  • Mike McGough, Director, International Media, Busch Media Group-Europe, Anheuser Busch
  • Ludolph Rasterhoff, Director TV, KPN
  • Robert Leach, Head of Interactive Services, Sky Media, BSkyB
  • Olivier Laury, Content Director Multimedia Mobile i-Mode Division, Bouygues Telecom
  • Patrizia Cianetti, General Manager of Ducati.com, Ducati
  • Amy Powell, Vice President, Interactive Marketing, Paramount Pictures
  • Steve Siskind, EVP, Worldwide Marketing & Advertising, Paramount

If you are looking for comprehensive business and IT advice on your most pressing strategic marketing challenges, Forrester¿s Consumer Forum is the must-attend event for you. To secure your seat now, don¿t hesitate to call our Events hotline on +31 20 305 48 48 or send an email to events@forrester.com.

Event Information