Forrester Research

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Overview

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Cheap devices and the mainstream adoption of broadband and wireless networks make technology a more accessible, everyday part of people's lives. Just a few cases in point: More than half of online US households use broadband today; sales of camera phones will bypass digital cameras within three years; and sub-$100 PCs are bringing technology to global masses. At the same time, people are exerting more control over digital experiences by generating their own content and connecting with others online ¿ witness the double-digit growth of social networking sites like MySpace and LinkedIn. These empowered consumers expect technology to conform to ¿ not dictate ¿ their needs and behaviors. Thus, they have zero tolerance for clumsy, cold, and confusing digital experiences. At this Event, leading Forrester analysts will present research on how brands are humanizing the digital experience, and industry executives will share their companies' best practices for creating inviting and intuitive multichannel experiences.

Whether you are looking for advice on business, marketing, or IT management challenges, Consumer Forum 2006 will provide specific answers to critical issues confronting consumer-facing companies today. This Event will tackle questions like:

How are mobile devices and social computing ¿ such as blogs, RSS, and social networking ¿ changing consumers' expectations of the digital experience?
How does the convergence of digital and personal environments ¿ as in the cases of networked homes and socially connected, device-loving teens ¿ change consumers' expectations of brand marketing?
How should companies use technologies to create emotional connections with consumers?
Which emerging technologies ¿ interactive TV, video, mobile devices, behavioral targeting ¿ hold the most promise for creating a more "human" digital experience?
How does technology help retailers and consumer products manufacturers humanize the brick-and-mortar shopping experience?
What are examples of digital content, function, tone, and imagery that appeal to consumers' emotions?
How do brands stimulate word-of-mouth marketing through entertaining, intuitive, or otherwise "human" experiences?
How do companies monetize the value of a good experience?

Senior-level business and strategy executives who set objectives for driving consumer sales and profitability.
Ad agencies and marketing services companies that support brands and next-generation experiences.
Executives who lead eCommerce, brick-and-mortar, and other user experience initiatives.
Brand managers, merchandisers, and planning executives charged with understanding the needs and behaviors of their customers.
Technology executives responsible for integrating channels and systems to better serve consumers.