Social Computing: Tapping Into The Power Of Connected Customers

October 15, 2009

London

Overview

New technologies like blogs, social networking, and RSS are changing the media and marketing landscape. Attendees learn how to understand the way customers use social technologies, which business objectives can be met, which strategies to develop, and when it is appropriate to use these tools. This Workshop not only introduces these new tools, it provides you with frameworks to create a coherent strategy around five specific business objectives — listening, talking, energizing, supporting, and embracing your customers. Go home with a better understanding of how to use social marketing and more importantly, a workable plan for what to do today — and how to measure the results.

Featured Speakers

Rebecca Jennings

Rebecca Jennings

Analyst
Forrester Research Ltd.

Event Information