Forrester: - Making Leaders Successful Every Day

Email marketing is a cost-effective way for marketers to establish valuable, interactive relationships with their customers. But spam, phishing, and overcrowded inboxes are making it hard for marketers keep their emails relevant. This Workshop will help marketers make their email efforts successful, focusing on when and how to use email, design best practices, list-building, and metrics. Specific exercises will teach marketers how to evaluate their email campaigns against internal goals and industry best practices.

This Workshop will include:

• Interactive sessions on consumer attitudes and behaviors toward email, email acquisition best practices, campaign design, email delivery and spam legislation, email measurement, and email vendor selection and management.
• Training on Forrester's email evaluation tool and in-depth feedback on your email by a Forrester analyst.
• The opportunity to share, learn, and network with other attendees and Forrester analysts. This includes a wine and cheese reception after the Workshop.

The price for this one-day Workshop is $2,500 or equivalent Service Units.

To register or for more information, please contact events@forrester.com or +1 617/613-5905.

Featured Speakers

Julie M. Katz Advisor Forrester Research, Inc.