TAKEN OFF THE WEB - CHANGED TO SOC COMP
The social shift in consumer behaviors and the proliferation of Internet technologies that facilitate these behaviors has altered the marketing landscape. Rich media like online video and podcasting changes the way people consume media, word-of-mouth marketing shifts the marketing focus from traditional channels, and user-generated content gives consumers greater control over the brand message.
This Workshop will introduce these new channels and provide techniques for successfully exploring and leveraging the marketing opportunities that each offers. Marketers will learn how to determine if each channel is right for their brand and develop a plan for how to get started.
This Workshop will include:
- Interactive sessions covering how consumers have adopted each channel, how marketers use each channel today, and how to best leverage each to target consumers.
- Sessions covering rich media (video, podcasting, gaming), user-generated content, social media (social networks, wikis, widgets, tagging, etc.), word-of-mouth marketing, mobile marketing, and others.
- Examples of how marketers, agencies, and public relations firms have used social marketing — and how to avoid the pitfalls.
- Opportunities to share, learn, and network with other attendees and Forrester analysts.
Featured Speakers
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Event Information
