Forrester: - Making Leaders Successful Every Day

The Marketing Of IT

May 25, 2010 Las Vegas, Nev. Cost: $1975

Doing a good job isn't enough — IT must also communicate what it does. And in tight economic times, communicating IT's business value can help defend IT budgets. IT leaders struggle to demonstrate the value of the IT organization's deliverables and contributions to their business unit peers, mostly because they are keeping a heads-down focus on getting the work done. But Forrester's research demonstrates that when IT does an effective job of marketing itself, business perception about IT improves, and its initiatives are more successful. So how can an IT organization start to market itself, and whose job is it anyway?

• CIOs and vice presidents of IT
• Vice presidents and directors of subgroups within IT, such as infrastructure, applications, enterprise architecture, and service delivery
• IT leaders responsible for IT's customer relationship management and communications

• Work closely with Forrester analysts. Attendance is limited to maximize client-analyst interaction.
• Understand the trends and technologies that matter most to your role, so you'll be able to make informed decisions and gain a competitive advantage.
• Complete hands-on exercises, applying the same methodologies that Forrester analysts use for their own research.
• Network with peers facing similar goals and challenges.
• Leave with an action plan and strategy that will generate new growth for your company.