The Marketing Of IT |
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May 25, 2010 Las Vegas, Nev.
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Overview
Doing a good job isn't enough — IT must also communicate what it does. And in tight economic times, communicating IT's business value can help defend IT budgets. IT leaders struggle to demonstrate the value of the IT organization's deliverables and contributions to their business unit peers, mostly because they are keeping a heads-down focus on getting the work done. But Forrester's research demonstrates that when IT does an effective job of marketing itself, business perception about IT improves, and its initiatives are more successful. So how can an IT organization start to market itself, and whose job is it anyway?
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