One of the most cost-effective ways for a technology firm to get its message out is to host a high-profile "analyst day," an invitation-only event where selected industry analysts are invited to meet with company executives, discuss and experience products and strategies, and mingle with customers and partners. Execution of such events varies widely ¿ some are extraordinarily effective, while others would be better left undone. Consequently AR must embark on such projects with a plan that identifies tasks, deliverables, participants, and due dates to ensure timely delivery of great content via a memorable event.
In this interactive one-day workshop learn the fundamentals for organizing these events, culminating in the construction of a plan using Forrester's analyst days project plan template which you can then take away with you for use on your next analyst day. Forrester analysts help you understand what an analyst day can achieve, whose commitment must be secured, what event elements you can deploy, how to ensure analysts get valuable information, how to get the logistics right, what you need to do on site before and during the event, and how to follow-up afterward to insure your initial objectives were met.
To register or for more information, please contact eventsemea@forrester.com or +31 (0)20 305 4848.
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