How To Plan Successful Analyst Days

March 2, 2010

Cambridge, Mass.

Overview

One of the most cost-effective ways for a technology firm to get its message out is to host a high-profile "analyst day," an invitation-only event where selected industry analysts are invited to meet with company executives, discuss and experience products and strategies, and mingle with customers and partners. Execution of such events varies widely — some are extraordinarily effective, while others would be better left undone. Consequently AR must embark on such projects with a plan that identifies tasks, deliverables, participants, and due dates to ensure timely delivery of great content via a memorable event.

In this interactive one-day workshop learn the fundamentals for organizing these events, culminating in the construction of a plan using Forrester's analyst days project plan template which you can then take away with you for use on your next analyst day.

Featured Speakers

Kevin Lucas

Kevin Lucas

Analyst
Forrester Research Ltd.

Event Information