How To Deliver Great Customer Experiences |
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June 23-24, 2008
New York, N.Y.
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Overview
Financial Services Forum Attendees: Log in here to download available presentations and speech summaries, review your Event agenda and complete an online Event evaluation form.
To distinguish themselves from competitors, an increasing number of financial services firms are striving for improved customer experiences. Experience-Based Differentiation is good news for customers, but the windfall for firms is far from guaranteed.
Forrester's 2008 Financial Services Forum shows marketing and strategy professionals how to transform their customer experience initiatives from a handful of projects to a successfully executed strategy.
Rob Alexander
Executive Vice President, Chief Information Officer, and Head of Enterprise Customer Management
Capital One Financial Corporation |
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Harley Manning
Vice President, Research Director
Forrester Research, Inc. |
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Frederick F. Reichheld
Founder of Bain's Loyalty Practice and Creator of Net Promoter Score (NPS)
Bain & Company |
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Cece Sutton
Executive Vice President and Head of Retail and Small Business Banking
Wachovia |
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