Financial services firms are tasked with a variety of goals including lowering costs, increasing sales, and driving utilization, all while improving customer satisfaction. To accomplish these goals, most financial firms face a never-ending list of enhancement ideas for their Web sites. To help firms determine what works best for their sites, Forrester is hosting a one-day intensive Workshop to explore the factors and strategies that make successful Web sites . . . successful.
During the Workshop, you will learn which improvements to your Web site can increase sales conversion, which will help reduce annual servicing costs, and which are not worth your time or budget. The session will combine recent customer survey data with best practices from across the financial services industry. Finally, the Workshop will explore innovative ways financial firms are using metrics and analytics to better understand and meet customer needs.
In addition to working with Forrester analysts, you will also have the opportunity to interact with your peers to understand how they are tackling common site challenges.
Featured Speakers
|
|
Event Information
