Forrester: - Making Leaders Successful Every Day

The Road Map For Email Marketing Success

October 21, 2008 Cambridge , Mass. Cost: $2500

Email marketing is a cost-effective way for marketers to establish valuable, interactive relationships with their customers. But spam, phishing, and overcrowded inboxes are making it hard for marketers to keep their emails relevant. This workshop helps marketers make their email efforts successful, focusing on when and how to use email, design best practices, list-building, and metrics. Specific exercises teach marketers how to evaluate their email campaigns against internal goals and industry best practices.

This workshop includes:

• Interactive sessions on consumer attitudes and behaviors toward email, email acquisition best practices, campaign design, email delivery and spam legislation, email measurement, and email vendor selection and management.
• Training on Forrester's email evaluation tool and in-depth feedback on your email by a Forrester analyst.
• The opportunity to share, learn, and network with other attendees and Forrester analysts; this includes a wine and cheese reception after the workshop.

The price for this one-day workshop is $2,500 or equivalent Service Units.

To register or for more information, please contact events@forrester.com or +1 617.613.5905.

This workshop is relevant for both B2B and B2C marketers. Appropriate attendees include:

• Marketing managers or directors who oversee the development and execution of email programs. These candidates have program-level responsibilities and may be looking for help selecting or managing their email service provider and/or executable ways to improve campaign performance and results.
• Marketing VPs who are establishing their company's overall marketing strategy and want to understand how to best leverage email as a vital piece of an integrated marketing or CRM strategy.
• Account managers or directors at marketing services firms who want to understand how to make emails effective for their clients.

• Email inboxes are growing ever-more crowded, and consumers are getting more selective about the emails they subscribe to and read.
• Poorly executed email marketing programs can tarnish your brand and destroy valuable customer relationships.