The Road Map For Email Marketing Success |
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November 3, 2009 San Francisco, Calif.
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Email marketing is a cost-effective way, especially in a recession, for marketers to establish valuable, interactive relationships with their customers. But spam, phishing, and overcrowded inboxes are making it hard for marketers to keep their emails relevant. This Workshop helps marketers make their email efforts successful by making the most of their budgets. There will be a focus on when and how to use email, designing best practices, list-building, and metrics. Specific exercises teach marketers how to evaluate their email campaigns against internal goals and understand best practices for integrating email to social, mobile and other emerging channels.
Featured Speakers
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