Forrester: - Making Leaders Successful Every Day

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Forrester's Marketing Forum is a must attend event that will answer the questions that YOU have NOW:

1. How have interactive media and social technologies irrevocably changed the relationship between marketers and customers?
2. What steps can marketers take to meet today's economic challenges and prepare for future growth?
3. What strategies can help firms engage with consumers and fuel meaningful conversations with business buyers?
4. How can marketers measure and prove the value of programs?

The Internet created new ways for customers to research, buy, and even consume products and services more conveniently and inexpensively than ever. The global recession will cement the online channel as a central component of a profitable marketing strategy. Along the way, consumers and business buyers are redefining the way they shop -- and forcing marketers to respond. Marketers now need to connect with customers and answer three key questions to succeed in today's environment:

• What's the new customer behavior? How will tight budgets and easy online access refine buyers' entire decision-making process?
  
• What's the new marketing behavior? What marketing mix and online strategies will ensure the highest return on marketing's investments?
  
• Where does that leave us? How will marketers' near-term response set the stage for competitive advantage as the economy recovers?

Featured Speakers

Rita Bargerhuff Vice President of Marketing 7-Eleven	Eric G. Brown Analyst Forrester Research, Inc.
Peter Burris Analyst	David Card Analyst
David Christopher Chief Marketing Officer, AT&T Mobility & Consumer Markets AT&T	Greg Clayman Executive Vice President of Digital Distribution & Business Development MTV Networks
Craig Dewar Director of Community Marketing, Microsoft Business Solutions, Microsoft	Michele Fitzpatrick Senior Vice President Harte-Hanks
Annis Lyles Vice President, Media and Interactive Coca-Cola North America	Christine Spivey Overby Analyst Forrester Research B.V.
David J. Reibstein The William S. Woodside Professor and Professor of Marketing, The Wharton School University of Pennsylvania	Marty St. George Senior Vice President, Marketing and Commercial Strategy JetBlue Airways
Erica Thompson Vice President of CRM & Internet Strategy PetSmart	Shar VanBoskirk Analyst Forrester Research, Inc.
David Verklin Chief Executive Officer Canoe Ventures