Transforming Your Firm's Customer Experience |
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September 14, 2010 Cambridge, Mass.
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With more access to information, more sensitivity to price, and less sensitivity to advertising, customers are getting harder to win and keep. Organizations try to woo these empowered consumers with mediocre customer experiences — but it wont work. Firms that can raise the bar on customer experience will keep more customers during the downturn and be better prepared to gain marketing share in the recovery.
In this interactive Workshop, learn how to apply tools and methodologies to dramatically improve your firm's customer experience and infuse customer-centricity into its DNA. Forrester analysts teach you concepts like Experience-Based Differentiation and the voice of the customer, and then you apply the information through hands-on exercises with other attendees.
Featured Speakers
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