Web Site Brand Review: Best Practices For Creating Brand Building Web Sites |
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November 17, 2010 London
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Companies care deeply about their brands. But while brand enhancement is a top priority for companies' Web sites, few actively measure how their site branding efforts affect usability while accurately conveying Brand Image. Forrester's Web Site Brand Review methodology gives firms a framework for measuring how effectively their Web sites perform in key areas where branding disrupts usability and how well the site conveys brand positioning.
Whether you're responsible for online customer experience, interactive marketing, or overall eBusiness you need a fast, objective way to evaluate how well your site differentiates your brand. This hands-on Workshop teaches participants the same objective techniques Forrester analysts use to evaluate the brand experience for research and for clients. These methods apply to any type of B2C or B2B Web site.
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