Incorporating Social Media Into Your B2B Marketing Strategy |
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September 14, 2010 Foster City, Calif.
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Marketers who sell highly considered products through direct channels or a sales force are experimenting with social media but struggle to show how it pays off in real business results. Large companies like Cisco Systems, HP, IBM, Microsoft, and SAP pour time, money, and resources into blogging, Twittering, shooting viral video, and setting up communities — fully expecting Web 2.0 tools like these to drive demand in 2010. Yet Forrester's research on social media best practices shows that marketers who start with the tactics and technology first fail to attract — and engage — buyers through social activity.
In this interactive full-day Workshop, learn how to use social media in your existing marketing strategy to build awareness, drive traffic, tap into real market issues, and energize your most loyal and enthusiastic customers. A solid social strategy — one that integrates both traditional and new digital approaches — helps B2B marketers improve the relationship between your firm and your buying communities and creates better business outcomes. Forrester analysts teach you concepts like the POST methodology for social media strategy and how to shift focus from traditional media to social media without losing ground. Then, apply this method along with social buyer behavior information gained in the Workshop through hands-on exercises with other attendees.
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