Forrester: - Making Leaders Successful Every Day

Marketers who sell expensive, highly considered products through a direct sales force or channels are very interested in social media. Large companies like HP, IBM, Microsoft, Oracle, and SAP pour time and money into blogging, viral video, and setting up communities, expecting Web 2.0 tools to drive demand in 2009 as pipelines stall in the current recession. Yet Forrester's research on Social Computing shows that marketers who start with the tactics and technology first fail to attract buyers through social channels.

In this interactive full-day Workshop, learn how to apply social media tools and methodologies to your existing marketing strategy, use them to improve the relationship between your firm and your buying communities, and create better business outcomes. Forrester analysts will teach you concepts like the POST methodology for social media strategy and how to shift focus from traditional media to social media without losing ground. You will then apply the information through hands-on exercises with other attendees.

Featured Speakers

Laura Ramos Analyst Forrester Research, Inc.