Win Funding Now For Web Site Improvements |
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October 6, 2009 New York, N.Y.
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Overview
You can get funding for Web customer experience projects — even in a recession.
Winning business cases start by showing the ROI of a better customer experience. Next they craft a persuasive, multilayered argument that appeals to budget decision-makers on three levels: 1) authority: why they should believe you; 2) logic: the rational justification for investing; and 3) emotion: the "gut feel" factor.
In this interactive one-day Workshop, Forrester analysts teach you how to quantify the ROI of a better customer experience in dollars and cents terms, then create a compelling business case that builds on your solid financial model.
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