Online Communities And Social Networks |
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December 7, 2010 Cambridge, Mass.
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Overview
Social networks like Facebook, MySpace, and Bebo continue to entice consumers — as a result marketers also join. Similarly, brands are creating their own communities, which can complete a need to let passionate customers connect with each other in a safe environment. Yet despite these needs, marketers must realize that 80% of success comes from strategy, planning, roles, and processes — only 20% is technology. To be successful, marketers must have a strategy based around the POST methodology and learn how to measure the ROI of their social media marketing campaigns.
In this Workshop, learn to:
- Understand when to build an online community or join a social network.
- Build frameworks and scorecards to create a strategy around social networks.
- Develop a strong understanding around online community best practices.
- Select the right vendor for your company, if appropriate for your needs.
Featured Speakers
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