Every Web site has usability flaws that stop customers from buying products or services, finding information, and getting help. Yet many of these problems are easy to find and not much harder to fix — if you know what to look for.
Whether you're responsible for online customer experience, interactive marketing, or overall eBusiness performance you need a fast, objective way to spot the common — but serious — design problems that hurt online business performance. This hands-on Workshop teaches participants the same objective techniques Forrester analysts use to find well-known usability problems for research and for clients. These methods apply to any type of site, including B2C or B2B Web sites, extranets, and intranets.
Based on Forrester's long-running Web Site Review Workshop, this intensive one-day session helps participants uncover 10 Web design problems that afflict more than half of the 1,200 sites tested by Forrester, are easy to spot, and produce ROI when fixed.
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