Recession Marketing |
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September 15, 2009 Cambridge, Mass.
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In this recession, marketers across all industries are faced with two key challenges: 1) Budgets and resources are being cut forcing them to make their marketing more efficient, prove their value more than ever, and change their marketing mix to improve ROI; and 2) consumers' needs are changing, and brands need to be prepared to meet those needs while continuing to differentiate themselves as consumers become more price conscious. To meet these challenges, marketers make decisions about marketing priorities, brand messaging, innovations that drive sales, and how to demonstrate the value of marketing within their organization. In the Recession Marketing Workshop, attendees get actionable advice on all of these urgent decisions and more.
Featured Speakers
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