Forrester Research

Leveraging Architecture For Business Impact

March 2-3, 2010

London

Overview

Business demand for technology capabilities continues to grow, propelled by recognition of the impact technology has on business strategies and outcomes. Technology trends — from cloud computing to the "consumerization" of technology to "componentization" of packaged apps — open new doors for businesses to find solutions to their strategic needs. In such an environment, IT can’t remain an order taker — its relationship with business must evolve toward partnership, and enterprise architecture (EA) provides the glue for this partnership.

As business rethinks or adds new strategic directions, how can EA ensure that business and IT work together on these transformations? As the technology landscape changes to make it easier for businesses to engage their customers and change their business models, how does EA provide the lens through which business and IT together evaluate these technologies? And to be effective at challenges like these, how should EA leaders market their relevance to business and IT priorities? Forrester’s Enterprise Architecture Forum EMEA 2010 will address these questions and give you immediate actions you can take as well as long-term strategies.