Forrester Research

The Business Technology Transformation: Making It Real

June 9-11, 2010

Lisbon

Overview

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Transformation: one of the more overused terms in the short history of IT. But as we work our way through the worst economic slump in recent memory, transformation takes on real meaning. Think of the changes leaders face: customers and employees, demographically and geographically dispersed, creating new ways of doing business; myriad cloud-based or other lighter, fit-to-purpose delivery models becoming available; and of course, fiscal and regulatory pressures not seen in decades.

These trends and others are combining to make technology more ubiquitous and core to all domains of the business, not just the cow paths of old. Thus, leaders outside IT need to engage more inside IT. And as the clouds of recession begin to lift, these stakeholders want to move faster. This time, the need for transformation is real.

But it’s also a time for some soul searching in IT, a time to learn from past lessons and create a better way. Forrester calls this new mandate business technology (BT), where every business activity is enabled by technology and every technology decision hinges on a business need. But like you, we’re asked to make BT more than a name change, to bring the concept down from the ether and into reality.