Maximize Briefing Impact |
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December 7, 2010 Cambridge, Mass.
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At one end of the briefings spectrum lies a vendor imparting information which the analyst is unlikely to use and in practice forgets within days. At the other lies a vendor engineering its way into an analyst’s brain through deep knowledge of the analyst’s view of covered markets to conjure rapid understanding and a beneficial change in analyst behavior. Near which end of the spectrum do your briefings lie? And where would you like them to be?
Briefing impact is also driven by careful selection of briefing objectives, agendas that match, and proactive AR professionals who steer briefings to a successful conclusion. But that’s not as easy as it sounds. For example, why is it that many vendors favor analysts who advise buyers yet they spend half their briefing time on information that is only useful to analysts who advise vendors or the press?
In this Workshop you will see how to resolve these pitfalls and more, to create highly effective briefings for your specific AR program. We’ll show you a set of real briefings so you can analyze what went wrong, what went right, and what you could do to correct such briefings in real time. And we’ll show you how to analyze tier 1 analysts deeply so that you can win them over as fast as possible.
Featured Speakers
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