Forrester: - Making Leaders Successful Every Day

New Technologies For Old Brands

October 17-18, 2001 Chicago, Ill.

Technology is revolutionizing the way consumer packaged goods (CPG) manufacturers and retailers interact with each other, as well as their common customers -- consumers. New targeting and measurement technologies, personal video recorders like TiVo, automated shopping lists, and in-store kiosks are just some of the ways technology is changing how CPG companies market to consumers. At the same time, eMarketplaces like Transora and the WorldWide Retail Exchange (WWRE) are transforming CPG business trade. The result is simple: the CPG industry will change more in the next five years than it has in the last four decades. The Forrester CPG Summit will provide guidance for CPG organizations to stay ahead of the curve.

Featured Speakers

Vincent Bowey Vice President, Solutions Marketing E.piphany	Sarah Fay CEO, Aegis Media North America Aegis
Norman Lehoullier Managing Director Grey Interactive	Duane Martin President, IGA North America IGA, Inc.
Kathleen Olvany Riordan Vice President, Internet and E-Marketing, E-Commerce Kraft Foods