Forrester: - Making Leaders Successful Every Day

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If customers' propensity to change their main bank account was an overall indicator of loyalty, the European financial services sector would have cause to celebrate: More than 80% of customers have no intention of changing their current account. But there is more to the story: European consumers increasingly shop around before making a decision on a new financial services product ¿ and only half trust financial firms to treat them fairly and honestly. Combine that with unsatisfactory customer service experiences and increasing fears about online security and it is clear that Europe's financial services companies need to work hard to ensure that their products, processes, and supporting technology platforms can meet the challenge.

At this year's Financial Services Forum Europe, analysts and industry speakers will share with attendees the latest trends in consumer attitudes and behavior, as well as what firms can do to improve their success with great marketing and customer experiences. We will take a detailed look at the application renewal that is required and what needs to be done to minimize security risks and fraud.

Download the detailed Event agenda

Industry speakers include:

• Alberto Naef, Small Business Marketing VP, UniCredito
• Olavi Luukkonen, CIO, IT Management, Sampo
• Joe Dall, CIO, National Savings & Investments
• Bo Harald, EVP, Payments and e-services, Nordea
• Frédéric Tardy, Head of e-Business, Cetelem
• Paul Say, Head of e-Marketing, First Direct
• Frank Berghammer, Head of IT Process Management, HypoVereinsbank
• Liz Gratton, Customer Services Director, Egg
• Taner Ayhan, Executive Vice President, Disbank
• Ruggero Benedetto, eBanking Director, Banca Monte dei Paschi di Siena

If you want to join decision-makers from leading European financial services firms at this Forum, don't hesitate to call our Events hotline on +31 20 305 48 48 or send an email to events@forrester.com.