OCTOBER 20

6:00-8:00 p.m.
Technology Showcase Reception
A demonstration of innovative solutions. Register early and network with fellow executives while you evaluate the latest CPG industry technologies.

OCTOBER 21

7:30-8:30 a.m.
Registration/Continental Breakfast/Technology Showcase

8:30-8:40 a.m.
Welcome

Kate Delhagen Vice President Forrester Research, Inc.

8:40-9:00 a.m.
Setting The Stage

Robert Rubin Vice President Forrester Research, Inc.

9:00-9:40 a.m.
Winning In A Wal-Mart World

• Which technologies are required to compete today?
• How do retailers balance back-end and front-end technology investments?
• Which new technologies will help manufacturers survive in a Wal-Mart world?

Christine Spivey Overby Principal Analyst Forrester Research, Inc.

9:40-10:20 a.m.
Connecting Supply And Demand

• How will manufacturer-retailer collaboration lower costs and increase product customization?
• What roles will public and private exchanges play?
• How can technology enable retailers to remain competitive with Wal-Mart?

Kevin Smith Senior Vice President, Supply Chain & Logistics CVS/pharmacy

10:20-11:00 a.m.
Morning Break/Technology Showcase

11:00-11:40 a.m.
Supporting CPG Collaboration

• How will manufacturers and retailers work together to streamline the supply chain?
• Which technologies and business processes are required for successful collaboration?
• What are the benefits of CPG exchanges?

Colin Dyer Chief Executive Officer WorldWide Retail Exchange (WWRE)

11:40 a.m.-12:20 p.m.
Less Sizzle, More Steak -- RFID Gets Real

• When and how will Auto-ID become a reality?
• What can manufacturers and retailers do to prepare for smarter supply and demand chains?
• How will RFID -- including Auto-ID -- change the customer experience?

Kevin Ashton Executive Director Auto-ID Center, MIT

12:20-1:10 p.m.
Lunch/Topic Tables

1:10-1:45 p.m.
Dessert/Technology Showcase

1:45-2:25 p.m.
CRM For CPG?

• How should CPG companies define CRM?
• How should manufacturers develop and execute CRM strategies?
• How should manufacturers work with retailers to measure the ROI of their CRM efforts?

Bruce D. Temkin Vice President, Practice Director of Financial Services Forrester Research, Inc.

2:25-3:05 p.m.
How Consumers Are Inventing The Future Of Great Brands And Great Marketing

• How can manufacturers develop relationships with consumers?
• How does integrated marketing increase brand awareness and demand?
• How can cohort marketing build customer relationships while reducing marketing costs?

Vivienne Lee Bechtold Marketing Director, Global Marketing Center of Excellence Procter & Gamble

3:05-3:30 p.m.
Afternoon Break

3:30-4:10 p.m.
Grocery's Multichannel Opportunity

• How and why is an online presence important for traditional grocers?
• What is the advantage of having multichannel grocery customers?
• How can CPG manufacturers take advantage of multichannel grocers?

Marc C. van Gelder President and Chief Executive Officer Peapod

4:10-4:50 p.m.
Creating Demand And Driving Loyalty In A Multibrand Environment

• What are consumers looking for at CPG manufacturer sites?
• How do brand sites increase demand and customer loyalty?
• What internal skills and processes are needed to create and manage effective brand sites?

Michael D. Moore Worldwide Director, Purina Interactive Group Nestlé Purina PetCare Co.

4:50-5:00 p.m.
Wrap-Up

Robert Rubin Vice President Forrester Research, Inc.