NOVEMBER 24

08:30-09:30
Continental Breakfast & Showcase

09:30-09:40
Forum Welcome

Robert W. Davidson Managing Director Forrester Research

09:40-10:00
Driving Integrated Marketing Excellence

• It’s not the economy -- why is marketing really in a slump?
• Why should brands and media firms take action now?

Jaap Favier Vice President, Research Director Forrester Research B.V.

10:00-10:45
Case Study: Volvo

• How did Volvo’s switch to integrated marketing raise its S60 campaign’s effectiveness?
• How did Volvo drive the marketing mix and track success rates?

Phil Bienert Head of CRM Volvo North America

10:45-11:15
Morning Break & Showcase

11:15-12:00
The Practicalities Of Integrated Marketing

• How does integrated marketing compare with traditional marketing?
• How must brand owners and media firms reinvent themselves to get multichhannel success rates?

Rebecca Jennings Senior Analyst Forrester Research Ltd.

12:00-12:45
Case Study: Integrated Marketing Excellence in FMCG

• How does Reckitt weave old and new channels into one experience?
• Which marketing hurdles did it have to overcome?

Sabrina Geremia Global Internet Director Reckitt Benckiser Plc.

Dadi Akhavan President, COO and Co-Founder E-centives

12:45-14:15
Lunch

14:15-15:00
Case Study: Warner Music International

• What do the vairous segments of multichannel consumers expect from different media?
• How important are digital channels in the marketing mix?

Jay Durgan Senior VP - Marketing Warner Music International

15:00-15:45
Fueling Integrated Marketing Campaigns

• What do the various segments of multichannel consumers expect from different media?
• How can firms identify the right channel mix for their target segment and products?

Paul Jackson Principal Analyst Forrester Research B.V.

15:45-16:15
Afternoon Break & Showcase

16:15-17:00
Gluing The Multichannel Consumer Across Media

• How has Endemol achieved continued success with formats spread across TV, the Net, and mobile?
• What is the ROI of integrated marketing?

Peter Cowley Member of the Board Endemol UK Endemol

17:00-17:45
Search Advertising: Maximising Your Marketing Returns

• What doesn’t work online, and what does?
• How can brands and media most effectively integrate online best practices with traditional marketing?

Lorraine Twohill European Marketing Director Google

17:45-17:50
Closing Remarks

Jaap Favier Vice President, Research Director Forrester Research B.V.

17:50-20:30
Evening Event

NOVEMBER 25

08:00-09:00
Continental Breakfast & Showcase

09:00-09:10
Opening Summary

Jaap Favier Vice President, Research Director Forrester Research B.V.

09:10-09:55
Create A Marketing Experience

• Which essential tricks and pitfalls will successful marketers not share?
• Which IT investments are needed, and which are just nice to have?

Jim Nail Principal Analyst Forrester Research, Inc.

09:55-10:40
Case Study: Lastminute.com

• How does Lastminute's presence across different media -- TV, mobile, PDA, email -- support its success?
• How will Lastminute use integrated marketing to become a lifestyle brand?

Andrew Windsor Group Commercial Director Lastminute.com

10:40-11:20
Morning Break & Showcase

11:20-12:10
Panel Discussion: The Role Of The Ad Industry

• What can brands and media firms learn from best practices in integrated campaigns?
• How can the ad industry support multichannel excellence?

Helen Wright Creative Director Draft London

Justin Kirby Managing Director DMC

Jeff Harris Director Target Direct

12:10-13:40
Lunch

13:40-14:25
Mobilizing Your Marketing

• What’s the role of the mobile phone in the marketing mix?
• How will the role change as 2.5G and 3G services take off?

Bernt Ostergaard Vice President, Research Director Forrester Research, Inc.

14:25-15:10
Big Ideas For Small Screens - A Perspective On Mobile Marketing

• What are retailers and brand owners doing today with mobile marketing?
• What are the opportunities for the future?

Richard Hurring Director - Mobile Applications Vodafone

Paul Seaton Managing Director Marvellous Ideas

15:10-15:20
Closing Remarks

Jaap Favier Vice President, Research Director Forrester Research B.V.