APRIL 20

8:30-9:00 a.m.
Breakfast Reception

9:00-9:30 a.m.
Introductions And Expectations

9:30-10:30 a.m.
Why Most Web Sites Fail

• What is user experience?
• Why does it matter for sales, service, and brand?
• How do you spot underlying weaknesses with Web sites?

10:30-10:45 a.m.
Break

10:45 a.m.-12:00 p.m.
Learning The Tools Of Web Site Reviews, Part I

• The leaders: who is mastering the Web today?
• The laggards: who is falling short?
• The 25 pass/fail usability tests.

12:00-1:00 p.m.
Lunch

1:00-2:00 p.m.
Learning The Tools Of Web Site Reviews, Part II

2:00-3:30 p.m.
Drill: Conducting A Site Review

• Capture the first impression that your site makes on visitors.
• Determine whether customers, prospects, and partners can accomplish their goals.

3:30-4:00 p.m.
Wrap-up

6:00-8:00 p.m.
Dinner Reception

Analysts Presenting At This Boot Camp

Ron Rogowski Senior Analyst Forrester Research, Inc.

Moira Dorsey Senior Analyst Forrester Research, Inc.

APRIL 21

8:30-9:00 a.m.
Breakfast

9:00-9:30 a.m.
Recap From Day 1

9:30 a.m.-12:00 p.m.
Testing Yourself: Conducting A User Experience Review

• Participants create usability scorecards for sites.
• Break as needed.

12:00-1:00 p.m.
Lunch

1:00-3:15 p.m.
Results And Recommendations

• Participants present their findings and receive feedback.

3:15-4:00 p.m.
Summary Of Problems And Solutions

• What are the next steps?

4:00-4:30 p.m.
Wrap-Up