For Marketing Leadership Professionals

Advance Through The Stages Of Mobile Maturity

Why Read This Report

This report provides a road map for interactive marketers who are responsible for mobile marketing. As consumer mobile adoption balloons and as hardware, software, and interfaces evolve, interactive marketers must keep up with an exciting — but complicated — landscape in which mobile eventually becomes the "connective tissue" that bridges marketers' online and offline consumer touchpoints. This report helps you mature your mobile marketing practices steadily and efficiently through the phases of mobile maturity to make the most of relationships with always addressable customers. (This report is an update to "Evolving Your Mobile Marketing Presence," originally published on March 3, 2011.)
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TABLE OF CONTENTS

  • Marketers Must Grow Their Mobile Expertise To Catch Up To Consumers
  • Move Quickly Through Experimentation And Start To Mature
  • Supplemental Material
  • Related Research Documents