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Society is experiencing a mobile mind shift: the expectation that one can get what one wants in one's immediate context and moments of need. It's rampant at home and at work. This shift means the battle for your customer's attention and employee's success will be waged in mobile moments — any time they pull out a mobile device to get the information and service they need to act and make a decision. Because mobile devices are pervasive in life and work, mobile moments have a pervasive impact on companies on many levels.
This Webinar introduces you to the mobile mind shift and specifically how to use the Mobile Mind Shift Index to measure how ready and eager individuals are for mobile engagement, both at home and at work. We trace the impact of mobility on an individual's personal life and follow that trend into the workplace. We examine the changing nature of workplace mobility and chart how information workers shape the future of mobile services in the enterprise.
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You can better connect with your customers by engaging with them in their mobile moments. But which customers are ready? In this report, we introduce the newly revised Mobile Mind Shift Index (MMSI), a tool that enables you to assess your customers' mobil
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