CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For Customer Insights Professionals

Executive Q&A: Customer Lifetime Value

March 11, 2009

By Suresh Vittal with Carlton A. Doty, Emily Murphy, Zach Hofer-Shall

  • 775 downloads
  • 0 comments
  • Rating:

Why Read This Report

Customer lifetime value is a powerful metric that rewards marketers for understanding their relationships with their customers. But while it is one of the more valuable measurements for marketers, many companies either do not collect the data or do not properly act on the data. This document answers many of the common questions associated with customer lifetime value and incorporating it into your customer analytics framework.
Tags: Customer Analytics, Customer Relationship Management (CRM), Loyalty Marketing, Marketing Measurement, Marketing ROI, Measurement Methods & Techniques, Packaged Applications
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • 1. What is customer lifetime value?
  • 2. How is customer lifetime value determined?
  • 3. What are the challenges of measuring customer lifetime value?
  • 4. How should marketers get started?
  • 5. How do marketers act on customer lifetime value data?
  • 6. Where does engagement fit into customer lifetime value?
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart