For Customer Experience Professionals

Executive Q&A: Net Promoter Score

Why Read This Report

Net Promoter has become a popular term. But many firms don't understand exactly what it is and how to use it most effectively. This Q&A document examines some frequently asked questions and should help companies that are wondering how and when to use the Net Promoter methodology.
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  • 1. What is the Net Promoter Score?
  • 2. Why is Net Promoter so popular?
  • 3. What makes Net Promoter valuable?
  • 4. Is Net Promoter a good measurement?
  • 5. How is customer experience related to Net Promoter?
  • 6. How can companies get the most out of Net Promoter efforts?