For Customer Experience Professionals

Executive Q&A: Six Things You Need To Know About Apps

    Why Read This Report

    The now familiar refrain "There's an app for that!" captures the resurgence of interest in apps thanks to the growing popularity of smartphones and tablets. But apps — lightweight networked programs with one or two dedicated functions — have been around for a long time and are now being developed for not only smartphones and tablets but also browsers, TVs, gaming devices, home appliances, and even automobiles. We've aggregated a list of common questions every customer experience professional should know how to answer including: "Do we need an app for every digital platform?" and "How do we design an app that delivers the right customer experience?"
    US $ 499
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.

    TABLE OF CONTENTS

    • 1. What is an app?
    • 2. Do apps only run on my smartphones and tablets?
    • 3. Do we need a dedicated app for every digital platform?
    • 4. How do we design an app that delivers the right customer experience?
    • 5. How do we evaluate and improve the app experience?
    • 6. How do we measure app effectiveness?