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For Marketing Leadership Professionals

Executive Q&A: iPads And Tablets

Consumer Product Strategists' Critical Questions Answered

January 13, 2011

By Sarah Rotman Epps with J. P. Gownder, Laura Wiramihardja

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Why Read This Report

In the nine months since Apple's iPad hit the shelves, Forrester has conducted more than 200 conversations about iPads and tablets with clients through inquiries, one-on-one meetings at Forrester's Consumer Forum, and on-site advisory sessions. We've also conducted three consumer surveys in the US, and a survey of more than 2,300 technology decision-makers at enterprises and SMBs in North America and Europe. This document answers the most frequently asked questions we hear product strategists ask about iPads and tablets.
Tags: Application Development, Client Computing Hardware, Consumer Electronics & Technology, Consumer PCs, Enterprise Mobile Devices, Enterprise Mobility, Go-To-Market Strategies, IT Infrastructure & Operations, Product & Solutions Strategies, Smartphones, Tablets, Technology Product Strategies
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TABLE OF CONTENTS

  • 1. How do you define a tablet?
  • 2. How does a tablet differ from a smartphone?
  • 3. How does a tablet differ from a PC?
  • 4. How will tablets affect PC sales?
  • 5. Do we need an iPad app for our product/service/website?
  • 6. If we don't build an app, what else should we do?
  • 7. Which tablet platforms should we prioritize for development?
  • 8. What's the potential for 7-inch tablets?
  • 9. Which tablets will be the strongest competitors to iPad?
 
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