For Marketing Leadership Professionals

Executive Q&A: iPads And Tablets

Consumer Product Strategists' Critical Questions Answered

Why Read This Report

In the nine months since Apple's iPad hit the shelves, Forrester has conducted more than 200 conversations about iPads and tablets with clients through inquiries, one-on-one meetings at Forrester's Consumer Forum, and on-site advisory sessions. We've also conducted three consumer surveys in the US, and a survey of more than 2,300 technology decision-makers at enterprises and SMBs in North America and Europe. This document answers the most frequently asked questions we hear product strategists ask about iPads and tablets.
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TABLE OF CONTENTS

  • 1. How do you define a tablet?
  • 2. How does a tablet differ from a smartphone?
  • 3. How does a tablet differ from a PC?
  • 4. How will tablets affect PC sales?
  • 5. Do we need an iPad app for our product/service/website?
  • 6. If we don't build an app, what else should we do?
  • 7. Which tablet platforms should we prioritize for development?
  • 8. What's the potential for 7-inch tablets?
  • 9. Which tablets will be the strongest competitors to iPad?