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For Analyst Relations Professionals

Extract Maximal Benefit From Your AR Value Statement

May 31, 2012

By Kevin Lucas with Eric Lobel, Fiona Adler

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Why Read This Report

AR managers struggle to build value-driven AR plans, let alone to articulate any resultant business value in crisp statements that convince executives of AR's worth. But the plan and the value statement should go hand in hand. In this report, we assess the relationship between the two and how AR managers can crystallize the value elements of a plan into very short value statements. AR uses the value statements in a range of settings from AR planning to claims for high rewards in personal annual reviews.
Tags: Analyst Relations Best Practices, Analyst Relations Planning and Process, Marketing & Strategy, Technology Product Strategies
US $ 499
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TABLE OF CONTENTS

  • AR Describes Value Weakly
  • AR Needs A Value Statement Template
  • Learn From Simple Examples — AR Support To Revenue Doubling

  • RECOMMENDATIONS

    Expose AR Value Clearly
  • Related Research Documents

TOOLS & TEMPLATES

  • Document Templates:

    Analyzing An AR Value Statement

 
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