Fatemeh serves Customer Insights Professionals, helping companies better leverage customer knowledge to improve marketing and business performance. Her research focuses on overall CI strategies and the CI services landscape, including agencies, analytics providers, MSPs, and consultancies. In addition, Fatemeh covers the trends and issues around privacy, identity, data portability, and the emerging consumer data economy.
Prior to joining Forrester, Fatemeh was principal of Times Two Marketing, where she built social and multichannel marketing programs designed to engage consumers, drive brand loyalty, and deliver relevant, actionable data to her clients. Prior experience at Binger Catalog Marketing, Epsilon, and Haggin Marketing (now SolutionSet) provided her with exposure to, and a deep understanding of, the challenges and opportunities facing multichannel organizations across a spectrum of channels, market verticals, and disciplines. She has also held several client-side positions, including at The Flax Companies and The Sharper Image, giving her a unique 360-degree view of the vendor/client relationship from the evaluation stage and beyond.
Fatemeh has served on the board of the Catalog & eCommerce Club of Northern California and as a judge for the Multichannel Merchant Awards and the ECHO Awards.
Fatemeh has a B.A. in journalism from George Washington University.