Fatemeh Khatibloo

Principal Analyst serving Customer Insights PROFESSIONALS

Fatemeh serves Customer Insights Professionals, with a focus on the shifting consumer data ecosystem, including how privacy issues impact marketing and how customer preference centers improve engagement. Her seminal research on Personal Identity Management (PIDM) describes how consumers will soon manage the sharing of their personal data with each other and with businesses. Her report, "Adaptive Intelligence," further defines a framework for privacy-compliant data sharing between organizations to gain insight, reduce risk, and increase profitability.

Previously, Fatemeh focused on CI Services providers, including agencies, analytics providers, MSPs, and consultancies. She continues to stay abreast of those topics, and the vendors within that rapidly-changing landscape.

Fatemeh's research has been featured in the New York Times, Wall Street Journal, AllThingsD, CNBC, and AdAge. She has contributed to the Harvard Business Review and Financial Times, provided commentary on NPR and the BBC, and been credited in the World Economic Forum's "Rethinking Personal Data" report. She is a frequent speaker at industry and client events, including SxSW, DataWeek, and PrivacyIdentityInnovation.

Previous Work Experience

Prior to joining Forrester, Fatemeh was principal of Times Two Marketing, where she built social and multichannel marketing programs designed to engage consumers, drive brand loyalty, and deliver relevant, actionable data to her clients. Prior experience at Binger Catalog Marketing, Epsilon, and Haggin Marketing (now SolutionSet) provided her with exposure to, and a deep understanding of, the challenges and opportunities facing multichannel organizations across a spectrum of channels, market verticals, and disciplines. She has also held several client-side positions, including at The Flax Companies and The Sharper Image, giving her a unique 360-degree view of the vendor/client relationship from the evaluation stage and beyond.

Fatemeh has served on the board of the Catalog & eCommerce Club of Northern California and as a judge for the Multichannel Merchant Awards and the ECHO Awards.

Education

Fatemeh has a B.A. from George Washington University where she studied journalism.

Refine your results

Date Range

Role

Methodology

Industry

Topics

Region

Vendor

36 results in Reports

  • Fatemeh Khatibloo
  • For Customer Insights Professionals

    Report:Customer Intelligence Trends To Watch In 2011

    CI Professionals Are Fighting Wars On Multiple Fronts In Order To Evolve

    As Customer Intelligence (CI) matures, CI professionals must adapt how they capture, integrate and manage, analyze, and apply knowledge about their customers. As we look ahead to 2011, we expect CI...

    • Downloads: 1513
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Customer Engagement Agencies, Q4 2012

    How 13 Vendors Stack Up In An Emerging Market

    In Forrester's 19-criteria evaluation of emerging customer engagement agencies (CEAs), we found that only OgilvyOne Worldwide has made a significant-enough shift in this segment of its business to be...

    • Downloads: 862
  • For Customer Insights Professionals

    Report:The Cross-Channel Attribution Blueprint

    A Readiness Framework For Successful Implementation

    Customer Intelligence (CI) professionals are increasingly tasked with assessing marketing effectiveness across all channels within the organization. But without access to next-generation attribution...

    • Downloads: 823
  • For Customer Insights Professionals

    Report:Personal Identity Management

    Preparing For A World Of Consumer-Managed Data

    Consumers are leaving an exponentially growing digital footprint across channels and media, and they are awakening to the fact that marketers use this data for financial gain. This, combined with...

    • Downloads: 822
  • For Customer Insights Professionals

    Report:Untangling The Attribution Web

    Using Cross-Channel Attribution To Understand Marketing Effectiveness

    In an environment where media fragmentation is the status quo, traditional one-to-one, last-touch methods of allocating demand to marketing efforts are outdated and lead to a suboptimal marketing...

    • Downloads: 759
  • For Customer Insights Professionals

    Report:Navigating The Future Of Customer Intelligence

    Customer intelligence is in the throes of significant change brought about by two primary drivers: 1) the disruption caused by the massive shifts in consumer behavior, and 2) organizations' growing...

    • Downloads: 649
  • For Marketing Leadership Professionals

    Report:Introducing Adaptive Intelligence

    Why Firms Need To Share Data To Become Customer-Obsessed

    Enterprises seeking to better understand their customers, market, and competitive landscape can't afford to limit their insights to only what they already know — the data they generate...

    • Downloads: 610
  • For Customer Insights Professionals

    Report:Retailers: Differentiate With Customer Intelligence

    Why Retailers Must Invest In Maturing Their CI Capabilities

    Multichannel retailers, who often have a direct-marketing provenance, have marts and warehouses full of customer data. But very few of them are turning that data into Customer Intelligence (CI) the...

    • Downloads: 633
  • For Customer Insights Professionals

    Report:The Evolution Of The Customer Engagement Agency

    As the demand for customer intelligence (CI) from business stakeholders grows and more organizations increase their CI maturity, organizations' marketing agency needs have also changed. A few...

    • Downloads: 601
  • For CIO Professionals

    Report:Reset On Big Data

    Embrace Big Data To Engage Customers At Scale

    Big data rhetoric is at an all-time high. The media is all over the map with its points of view and technology vendors tout products with claims that seem incredible. In the midst of this din, CIOs...

    • Downloads: 620
  • For Customer Insights Professionals

    Report:US Database Marketing Service Providers: Alternatives To Consider

    The database marketing service provider (MSP) market continues to evolve, with a variety of entrants competing for space. Forrester's recent evaluation, "The Forrester Wave™: US Database...

    • Downloads: 529
  • For Customer Insights Professionals

    Report:Five Foundational Requirements For Retail Customer Intelligence

    In the age of the customer, the old rules and standards of database marketing will be the downfall of traditional retailers. While financial services, travel, and a handful of cutting-edge merchants...

    • Downloads: 599
  • For CIO Professionals

    Report:Improve Business Outcomes With Adaptive Intelligence

    Making Business Intelligence A Collaborative Process Leads To Greater Insights, Security, And Efficiency

    Enterprise execs who seek to understand their customers, market, and competitive landscape can't afford to limit their insights to the data they generate. Nor can they hope to gain sufficient insight...

    • Downloads: 461
  • For Customer Insights Professionals

    Report:The New Privacy: It's All About Context

    Adopt Contextual Privacy To Gain A Market Advantage

    "Privacy is dead": It's a trope so often repeated you might actually think it's true. But in the age of smartphones and sensors, privacy is not only possible, it's essential for building trust, the...

    • Downloads: 421
  • For Marketing Leadership Professionals

    Report:Big Data's Big Meaning For Marketing

    Use Big Data To Deliver Context And Personalization At Scale

    In the age of the customer, it's not enough for your organization to simply meet your customers' needs. Today, your customers often expect you to anticipate their needs, in much the same way as the...

    • Downloads: 521
  • For Customer Insights Professionals

    Report:Making Sense Of A Chaotic CI Services Landscape

    What CI Professionals Need To Know When Evaluating Their Needs And Vendors

    As Customer Intelligence (CI) becomes the nerve center of the organization, the number of vendors touting CI services as part of their offerings is growing. Vendors, from database marketing service...

    • Downloads: 465
  • For Customer Insights Professionals

    Report:Agile Methods Improve Customer Intelligence

    Customer Intelligence (CI) professionals should apply the principles of agile development — collaboration, self-organization, and iterative development — to speed delivery and create...

    • Downloads: 405
  • For Customer Insights Professionals

    Report:Making Sense Of A Fractured Consumer Data Ecosystem

    Landscape: The Personal Identity And Data Management Playbook

    Although widespread adoption of personal identity and data management (PIDM) remains a few years away, the ecosystem of data lockers and authorization managers is already rapidly evolving. Firms...

    • Downloads: 386
  • For Customer Insights Professionals

    Report:How Dirty Is Your Data?

    Strategic Plan: The Personal Identity And Data Management Playbook

    As personal identity management (PIDM) begins to take shape, companies must think about their customer insights (CI) practices differently. Today's data governance policies — the rules that...

    • Downloads: 463
  • For Customer Insights Professionals

    Report:Prepare For A World Of Consumer-Managed Data

    Executive Overview: The Personal Identity And Data Management Playbook

    Amid the talk of big data, privacy, and personal clouds, another important trend has emerged: Consumers are increasingly aware of the data they create as they move about the Web and engage with...

    • Downloads: 359
  • For Customer Insights Professionals

    Report:To Insource Or To Outsource: Understanding The Customer Intelligence Decision Process

    As customer databases grow in functionality and organizational influence, Customer Intelligence (CI) professionals must choose between insourcing and outsourcing strategies to best facilitate their...

    • Downloads: 375
  • For Customer Insights Professionals

    Report:Four Trends In Customer Intelligence Services

    Over the past year, we've been tracking a subtle shift in how organizations are evaluating and buying customer intelligence (CI) services. As executives at the C-level get involved in CI vendor...

    • Downloads: 321
  • For Customer Insights Professionals

    Report:Personal Identity Management Success Starts With Customer Understanding

    With the increase in high-profile data breaches and the recent Federal Trade Commission (FTC) settlements that hold Facebook, Google, and Twitter accountable to strict privacy audit guidelines,...

    • Downloads: 399
  • For Customer Insights Professionals

    Report:Should You Engage In A Customer Intelligence Safe Haven?

    Why Marketers Must Create Partnerships To Succeed In The Future

    The notion of a "safe haven" in customer intelligence (CI) isn't new; for years, direct marketers and catalogers have relied on cooperatives for their customer acquisition needs. But in the digital...

    • Downloads: 274
  • For Customer Insights Professionals

    Report:The Attribution Readiness Self-Test

    Customer Intelligence (CI) professionals should constantly evaluate their need for next-generation marketing measurement processes, including cross-channel attribution. Successfully implementing...

    • Downloads: 291