Why Read This
It was easy to grow a brand's social media marketing program over the past few years; a flood of new consumers entering social networks and other social venues provided a burgeoning audience. But as saturation approaches, increasing the size of your base of fans, followers, and advocates will require new strategies, insights, and tools. Plan a rich content strategy around your target audience's key behaviors to unleash advocates, foster more user-generated content (UGC), and build trust.
Tags: Brand & Product Web Sites, Consumer Electronics & Technology, Customer Experience Management, Digital Marketing, Marketing Ethics, Marketing Organization & Culture, Media & Advertising Trust, Media & Entertainment, Social Computing, Social Marketing, Social Media, User-Generated Content, Web 2.0