For Marketing Leadership Professionals

Fight Social Media Stagnation – A Social Computing Report

Build Trust And Advocacy With Targeted Content And Engagement Strategies

    Why Read This Report

    It was easy to grow a brand's social media marketing program over the past few years; a flood of new consumers entering social networks and other social venues provided a burgeoning audience. But as saturation approaches, increasing the size of your base of fans, followers, and advocates will require new strategies, insights, and tools. Plan a rich content strategy around your target audience's key behaviors to unleash advocates, foster more user-generated content (UGC), and build trust.
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    TABLE OF CONTENTS

    • Social Media Growth Slows As Saturation Approaches
    • Adapt Marketing Activities For Social Media Saturation
    • RECOMMENDATIONS

      Commit To Customers Now That They're Committed To Social Media
    • Supplemental Material
    • Related Research Documents