For Marketing Leadership Professionals

Fight Social Media Stagnation – A Social Computing Report

Build Trust And Advocacy With Targeted Content And Engagement Strategies

Why Read This Report

It was easy to grow a brand's social media marketing program over the past few years; a flood of new consumers entering social networks and other social venues provided a burgeoning audience. But as saturation approaches, increasing the size of your base of fans, followers, and advocates will require new strategies, insights, and tools. Plan a rich content strategy around your target audience's key behaviors to unleash advocates, foster more user-generated content (UGC), and build trust.
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TABLE OF CONTENTS

  • Social Media Growth Slows As Saturation Approaches
  • Adapt Marketing Activities For Social Media Saturation
  • RECOMMENDATIONS

    Commit To Customers Now That They're Committed To Social Media
  • Supplemental Material
  • Related Research Documents

TOOLS & TEMPLATES

  • Models & Calculators:

    Social Technographics® Growth From 2007 To 2010

  • Models & Calculators:

    Saturated Consumer Digital Behaviors

  • Models & Calculators:

    Older Consumers Concerned About Privacy