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For Marketing Leadership Professionals

Fight The Recession With An In-House Agency

Improve Budget Control And Continuity In A Digital Age

October 27, 2008

By Jaap Favier with Erik Hood

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Why Read This Report

A Forrester study together with the In-House Agency Forum shows that firms that have an internal agency are more than satisfied with the quality, low cost, and stability that this department provides. Marketing leaders should take note — the needs for in-house coordination and innovation will only increase as budget pressures require accountability, digital media grow, and Personal TV brings new targeting opportunities.
Tags: Interactive Marketing Strategy and Process, Marketing Organization & Culture, Marketing Organizational Structure, Media Mix, Tech Sector Economics
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TABLE OF CONTENTS

  • Today's Channel Complexity And Scrutinized Budgets Challenge CMOs
  • In-House Advertising Agencies May Offer The Relief That CMOs Need
  • When Should You Start An In-House Agency?

  • RECOMMENDATIONS

    Start The In-House Agency Small
  • Supplemental Material
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