Why Read This
Just because the recession is finally deemed over, it doesn't mean that the three financial services segments aren't still grappling with the recession's very long tail. To understand how the "Great Collapse" and the seesaw recovery drive opportunities and challenges for vendor strategists selling into insurance, banking, and securities markets, Forrester sorted through more than 43,000 client inquiries that its analysts responded to from January 2009 through the end of June 2010. The bottom line: All three segments are buying again and focused on the business results that technology can afford them. Tech vendor strategies must evolve to reflect how bankers, insurers, and financial market players adapt to cyclical and structural economic shifts and connect their offering to business values of the financial markets — not just focus on the technology.