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For Marketing Leadership Professionals

Financial Services Will Lead Interactive Spend By 2014

Latest Update: February 11, 2010

By Shar VanBoskirk with Brad Strothkamp, Emily Bowen

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Why Read This Report

US financial services will become the largest spender in interactive marketing by 2014 as financial services firms seek lower-cost marketing options, overcome regulatory barriers, expand search marketing programs, and experiment with social media and mobile marketing. To get the most out of growing interactive marketing budgets, Forrester recommends using interactive tools to promote customer advocacy and creating an interactive center of excellence.
Tags: Customer Advocacy, Customer Experience Management, Direct Marketing, Email Marketing & RSS, Emerging Media, Emerging Methods, Financial Services, Interactive Marketing Strategy and Process, Mobile Advertising, Mobile Marketing, Online Advertising, Regulations & Legislation, Search Marketing, Social Marketing, Social Media
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