Why Read This
There is no uniform organization structure to support emerging touchpoint innovation. Instead, success requires a shared strategy and C-level support of nontraditional, high-caliber staff. Today's organizational shortfall is clear: Only one in five brands actively promotes innovative marketing talent, and only around one in 10 has programs to integrate innovation leaders back into the organization. This report of the emerging touchpoints for marketing playbook will show marketing leaders how to spot the best emerging touchpoint talent, support these unique staffers for continued success, and keep them satisfied with their jobs.