Why Read This
The design of the customer experience is central to any new platform or replatforming project, regardless of scale and channel. Selecting the right Web design vendor can be stressful and complicated. Many eBusiness teams will mistakenly not address how they will integrate the customer experience design until they have completed their technology selection and are ready to start their project, leaving the sourcing of a design agency to a rush. Before charging ahead with front-end requirements and agency selection, eBusiness executives must consider how design requirements and plans fit with technology platform choices and internal processes. To help kick-start the Web design vendor selection process, Forrester gathered self-reported data from 76 firms that have significant experience in designing and developing Web sites, many of which have vertical expertise important to eCommerce businesses.