Get access to a single webinar that is currently outside of your subscription.
Price: $250 (USD)
Partner with Forrester Research to get access to webinars, insights and frameworks aligned to your role. Shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
This webinar explores the findings of The Forrester Wave™: Enterprise Listening Platforms, Q1 2014, published in January 2014. The results reflect an ever-changing vendor landscape; the 2014 Forrester Wave evaluation includes more vendors and fewer criteria than its 2012 predecessor.
Most firms still have immature social listening functions that highly rate their satisfaction with their listening platform provider. However, this love affair won't last: Forrester understands an inverse relationship between maturity and satisfaction. That is, the more mature an internal listening practice is, the lower the satisfaction with its software provider will be.
Forrester's framework "The Four P's Of Social Intelligence" helps firms refine their purpose, people, process, and platform to reach increasingly innovative uses of social data across the enterprise, propelling them to higher levels of maturity.
Agenda:
Key takeaways:
Vendors mentioned: Attensity, Brandwatch, Converseon, Crimson Hexagon, Netbase, salesforce.com (Radian6), Sprinklr, Synthesio, Sysomos, Trax, and Visible Technologies.
You'll receive an email with dialing and Webex instructions prior to the Webinar.
See the Webinar FAQs for answers to technical and other Webinar questions.
In Forrester's 27-criteria evaluation of enterprise listening platform vendors, we identified the 11 most significant software and service providers in the category — Attensity, Brandwatch, Converseon, Crimson Hexagon, NetBase, salesforce.com (Radian6), S
The social web creates a staggering volume of data each day. Extracting valuable customer insights from this data requires strategic planning. Maximize the value of your social listening and monitoring efforts to elevate your organization to new levels of
In this interactive session, you can submit and upvote questions about B2B event management technology and learn more about top vendors evaluated in our upcoming Forrester Wave™ report. We’ll also discuss the market dynamics, disruptors, differentiators among the vendors evaluated, and other findings from our research.Key takeaways:Learn what’s changed in the B2B event management technology marketWhat you should be looking for when selecting a vendorLearn where the market is headingTarget audience level: all levels
Content is core to many essential business processes. This webinar looks at key trends and emerging use cases in the ever-evolving ECM market. We highlight innovation in modern content platforms and share findings from recent research.Key takeaways:Understand key findings from The Forrester Wave™: Content Platforms, Q1 2023.Learn about the key use cases driving the content management market.Understand the role of content in the broader digital workplace stack.Target audience level: intermediate
Consumers connect to the internet on 14.1 different devices, platforms, and channels. The combination of these three elements increases the possibilities logarithmically. While the current landscape is nuanced, the future complexities will be even greater as the types of devices, platforms, and channels expand.Businesses do not have unlimited resources to serve their customers in every possible place, let alone every interface (e.g., direct messaging, voice) where they access internet services.This webinar helps digital business executives use Forrester’s 3D Connected Consumer model to make smart digital experience device, platform, and channel investment decisions.Key takeaways:Use Forrester’s POST methodology to make technology channel decisions.Leverage customer data cuts from Forrester to make smart, data-based decisions.Break free from device-anchored experiences.Own as many moments as you can — and borrow the rest.Target audience level: intermediate
